Today there is a big mistake spreading across the world of corporate communication. The ready-to-think fashion of a thoughtless modernism is to make believe that to be modern, now in communication, everything must appear on the Internet and social networks.
What is effectively a very practical and reactive mean becomes uninteresting and sloppy facility because inevitably ephemeral, to forget.
I will therefore try to restore order to the generally accepted ideas that have become a little foolish by rehabilitating the incomparable role of a brochure to initiate a business success.
This is indeed the difference between ready-to-wear companies and haute couture, except that condition of prestige is only by collaborating with the best of graphic design. A brochure offered must be exceptional to authenticate a promise of excellence.
On the contrary, depending only on the Internet quickly becomes common or obsolete and above all allows only an amputated progression of the best reactor that is for the company. A brochure given as a gift or presented by a manager to whom it gives back all the nobility and the effectiveness of his intervention.
Paper based are therefore necessary because if the Internet is essential and condenses information on the Web, the brochure creates the style. It structures and develops the words in the reality of meetings. The brochure engraves on the foundations of companies by giving them a soul.