Working conditions evolve with the disappearance of time and space barriers via new information technologies. The design room aims at meeting the needs of its clients by developing a specific organization based on an Internet collaboration. Therefore, our network of professionals presents a cultural diversity whose open-mindedness makes it possible to bring communication solutions that make the difference.
Through Internet communication, our ideas are shared and developed in real time. We choose our co-workers according to their skills and experiences according to the sectors of activity of our clients and the specificity of the projects submitted to us. Far from being disembodied, this virtual collaboration strengthens the group’s cohesion and places everyone at the heart of a professional challenge and a desire for performance.
Le Design Room takes into account the person, the creative product, the creative process and the environment where the act of creation takes place. An on-line collaboration makes it possible to choose one’s place of work where ever it is. If we agree that the environment influences well-being and contributes to the quality of work, Le Design Room becomes an ideal setting where each designer chooses his or her workplaces to reveal the best of each. It means that we work better when we are happier.
It is the responsibility of the creator to be aware of the risk of a standardization of communication without interest. Because that would mean absence of culture and therefore of design.
We bring together creative teams from anywhere in the world where there is a need to communicate better. Each talent has different ways of thinking that allow us to develop diverse ideas, which makes us more creative. Thus, with different approaches, we can solve complex communication problems, looking at them from different angles and proposing different quality solutions.
Downstream, The Design
These four steps, which form the basis of the communication strategy and the operational marketing plan to be followed, make it possible to act in a coherent manner, from the choice of targets to the choice of communication media that we carry out.
1. Analysis
2. Identification
3. Choice
4. Production
Le Design Room helps to establish the communication plan of all entities that wish to better meet the real needs of consumers.
A relationship of mutual trust with client is crucial to understand the reality of the daily life of an existing organization and develop a diagnosis of a situation.
Together we can:
• Put the communication action in context: annual plan or one-time campaign.
• First identify the targets to whom the communication is directed by specifying who is the target audience and who is the broader target.
• Specify the overall goal to be achieved.
• Build the message by considering the visual identity and positioning of the brand or product.
• Determine and implement communication materials according to objectives and budget.
The solutions then appear obvious.
It defines the marketing roadmap to concrete the communication actions planned.
The design room brings together designers whose technical and graphic skills correspond to the different design specialties whatever the chosen media and their final applications. Thus, the ingredients that make it possible to achieve the right supports for conveying the communication strategy and its operational marketing plan are all brought together.
It concretizes the strategy and implements the communication programs. It signs, orders, structures, represents, gives to understand, to know and to recognize all that can be communicated visually. We then design, realize and / or optimize coherent and more effective communication or promotional campaigns that bring out the right, innovative, beautiful and creative solutions.
Any good design can only be the result of a creative collaborative methodology between the design room and its customers, who must legitimately consider themselves as co-authors of the selected solutions. The first communication action within a project team is always the one initiated by the customer who communicates his need. The more precise the requested information, the more creative responses, and Le Design Room advice will be relevant. Thus, we assist our clients in the development of the specifications by allowing to better define the strategic issues for more precision and the translation of these issues into action plans and concrete communication, easier to understand.
Le Design Room helps to establish the communication plan of all entities that wish to better meet the real needs of consumers.
A relationship of mutual trust with client is crucial to understand the reality of the daily life of an existing organization and develop a diagnosis of a situation.
Together we can:
• Put the communication action in context: annual plan or one-time campaign.
• First identify the targets to whom the communication is directed by specifying who is the target audience and who is the broader target.
• Specify the overall goal to be achieved.
• Build the message by considering the visual identity and positioning of the brand or product.
• Determine and implement communication materials according to objectives and budget.
The solutions then appear obvious.
It defines the marketing roadmap to concrete the communication actions planned.
The design room brings together designers whose technical and graphic skills correspond to the different design specialties whatever the chosen media and their final applications. Thus, the ingredients that make it possible to achieve the right supports for conveying the communication strategy and its operational marketing plan are all brought together.
It concretizes the strategy and implements the communication programs. It signs, orders, structures, represents, gives to understand, to know and to recognize all that can be communicated visually. We then design, realize and / or optimize coherent and more effective communication or promotional campaigns that bring out the right, innovative, beautiful and creative solutions.
Any good design can only be the result of a creative collaborative methodology between the design room and its customers, who must legitimately consider themselves as co-authors of the selected solutions. The first communication action within a project team is always the one initiated by the customer who communicates his need. The more precise the requested information, the more creative responses, and Le Design Room advice will be relevant. Thus, we assist our clients in the development of the specifications by allowing to better define the strategic issues for more precision and the translation of these issues into action plans and concrete communication, easier to understand.
